We partnered with PUMA to create a set of sneakers inspired by the 911 Turbo. Popular period-specific paint colors. The iconic rear wing. Lightbars, interiors, and body lines. All used to create a collection of shoes as loud, fast, and captivating as the 911 Turbo itself. To top it all off, all 8 models of shoe SOLD OUT on the release day. Check out some of the press it garnered.
THE WORLD’S FASTEST SNEAKER PRE-RELEASE
We launched the collection in typical Porsche fashion - FAST. Hopeful buyers had only 2.7 seconds to select their pair. The same amount of time it takes the 911 Turbo to go from 0 to 60 mph. In the minuscule amount of time, 1,249 pairs were sold. Then the site crashed. Success.